- Always start with the biggest strength of your company, which will arouse interest in your product(s). In Petra's case, it's the company history and family atmosphere of the company.
- Refer to market research and data about your company. These include customer portfolio, overview of your competition, SWOT analysis, and future development analysis.
- Talk about the potential of your product(s).
- Introduce the product(s). Make the listener(s) really excited and arouse their interest in hearing more about your product. Petra might say, for example: "Would you like to see the baubles that decorate the Christmas tree in the White House? Here they are!"
- Describe your product(s). Petra talks here about the material they use, how they design their products, and what plans they have for new range of products.
- Close by summarizing all the competitive advantages of the product(s).
- Open questions & answers session unless you allowed the listeners to ask you throughout the presentation.